The day begins with pencils and paper. Designers brainstorm new themes — from seasonal flowers to custom client ideas. Sketches are reviewed, revised, and refined until they’re ready for the next step.
Once designs are approved, digital files are sent to the laser room. Sheets of premium cardstock are carefully cut with precision. It smells faintly of warm paper. Each piece is numbered, sorted, and ready for assembly.
In the afternoon, the artisans get to work. No machines here — just glue, tweezers, and steady fingers. Pop-up layers are folded, inserted, and tested. Each card goes through multiple checkpoints to ensure movement is smooth and clean.
Finished cards are inspected under bright lights. Edges are checked. Folding is tested. Packaging is prepared with care. Any flawed card is set aside and reworked or recycled.
Boxes are sealed, labeled, and stacked — heading to Europe, Australia, the U.S., and beyond. What started as a sketch in Hanoi is now a keepsake across the globe.