Etsy buyers value authenticity. Be sure to include behind-the-scenes images or short descriptions like “Laser-cut and hand-assembled in Vietnam” to emphasize the human touch behind each card.
Visuals sell. Photograph your pop-up cards in both closed and fully open positions. Use clean backgrounds, natural light, and include props to show scale or seasonal context.
Start with best-selling categories like birthday pop-up cards, floral designs, and love-themed cards. These have broad appeal and are often purchased as gifts.
Use relevant keywords naturally in your titles, tags, and descriptions:
“handmade pop-up birthday card”, “3D flower card for mom”, “laser cut anniversary greeting card”. This helps your product get discovered in Etsy search results.
Buyers love personalization. Offer options to add a short message, change envelope color, or request bulk orders for weddings or business events.
Clearly list your shipping time and price. Etsy customers often shop globally — be transparent and offer tracking where possible. Consider including free shipping above a certain order value.
Positive reviews build trust. After delivery, send a friendly message to thank your buyer and kindly ask for feedback. Good reviews will boost your product visibility and sales.