Australian retailers prefer cards that are easy to stock, display, and ship. Fold-flat pop-up cards are ideal because they take minimal shelf space and are travel-friendly, especially in tourist-heavy areas.
Designs that feature animals, plants, or outdoor scenes resonate well. While kangaroos and koalas are popular, floral pop-up cards, birds, and beach themes are equally loved — especially when styled in soft, modern colors.
Eco-friendly production is a major factor. Buyers actively seek cards made from recycled paper, plastic-free packaging, and ethical manufacturing processes. Highlighting these values helps build trust with Australian stockists.
Australians often choose cards that stand out and add value to the gift itself. Intricate 3D cards that can be displayed after opening are a hit — especially for birthdays, weddings, and milestone events.
Shops want card collections that work across multiple occasions. Cards without printed text (or “blank inside”) give flexibility for buyers to personalize and use them all year round.
Many small retailers in Australia appreciate low minimum order quantities and reliable restock options. Having a ready-to-ship catalog of designs, with optional OEM branding, is a major advantage.